It all began with a personal goal. I wanted to run a half marathon—21 kilometers of effort, discipline, and strategy. But more than anything else, it became a masterclass in data. Not the data of balance sheets or dashboards, but of heart rates and stride lengths. And through that journey, it became crystal clear to…
For many business leaders today, SEO feels like an outdated discipline. It is often associated with keyword stuffing, ranking games, and chasing Google’s ever-changing algorithm. In an era where AI tools can answer questions instantly, write content on demand, and summarize entire websites in seconds, it’s reasonable to ask: Does SEO still matter? And if…
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